APRIL 20, 2011"Social Media for the Social Good" by Kevin Emory highlighting Shining Down as an example of how social marketing can be used not only for business, but for social awareness as well.
APRIL 21, 2011 A video tribute to Jim and his brave journey with prostate cancer posted as a highlight from the 2011 "Steve Stefani Springfield High School Dance Marathon", benefiting the Four Diamonds Fund, which assists children treated at Penn State Hershey Children's Hospital and their families through superior care, comprehensive support, and innovative research. Jim's wife Jen and their families were proud to add the money donated in memory of Jim to the total raised of $152,850.31.