Jim Lafferty was diagnosed with terminal stage four prostate cancer at the age of 35... and died in December 2010 at the young age of 40. Despite his terminal diagnosis, and due to his extraordinary personality, Jim never “laid down” to his disease. Instead, he made his remaining years a passionate endeavor to educate men of all ages and their families about prostate cancer, treatment options, and sharing his story in every forum he could. Among the nearly two thousand people who came to pay their last respects to Jim and his family were many that had never met him, but had either heard him speak on the topic and/or spent hours communicating with him seeking advice. His life changing impact on others was immeasurable, and with your help, Shining Down will continue his mission.On behalf of all of us at Shining Down, we want to give heartfelt thanks to everyone that came out toTHE BIG DEAL 2013 and contributed to it's amazing success. With all of you, we will continue Jim's mission to make a difference in the lives of those affected by prostate cancer by granting 100% of all funds raised to innovative prostate cancer research.